Business Growth Hacks for Busy Entrepreneurs
Having the courage to start your own business is an admirable feat by itself. Now it’s time to start thinking about ways to increase your business growth. The great news is that even as busy entrepreneurs, you don’t have to reinvent the wheel and think up these strategies. Here are some tips from experts in the business industry to use when looking to expand your business.
The most successful business models in today’s society follow the mantra from the classic Kevin Costner film Field of Dreams: “If you build it, they will come.” This applies not only to starting your company, but also to how you build your leadership within. With all the different ways of working today—full-time, part-time, flex-time, telecommuting, and remote—an effective leader has to not only deal with multiple personality types, but also with different time zones and work habits. This requires a great deal of flexibility and understanding.
A Working Philosophy
Some companies call it “purpose.” Others use the label of “Mission Statement.” Still others simply call it a guiding philosophy. Regardless of the name, the purpose of a company needs to implicitly stated even before it opens its doors. Not to be confused with a catchphrase or a slogan, which can be changed every few years, a company’s philosophy is its set of core values that define it and set it apart from other companies in its industry.
A Sense of Community
A community, whether it be real or virtual, is designed to connect people and make them feel as if they are a part of a bigger whole. Companies need to foster a sense of community not just with their clientele, but with their employees. A sense of community generates pride as people long to take ownership and share accountability, ultimately promoting business growth.
A Steady Customer
Positive interactions with your customer base doesn’t just keep your business afloat, it promotes business growth. People are more likely to try a product when someone they trust endorses it. Oprah Winfrey increased product sales for anything she labeled her favorite—whether it was a food, a cosmetic, or a book. Conversely, a bad experience can be detrimental to your bottom line.
A Good Product Line
All the advice in the world in for naught if you don’t have something worth selling. Whether it is a product or a service, it has to be unique and appealing to an audience. Once that target audience is connected, there is no limit to your growth potential.