How to Make the Most of a Franchise Discovery Event
A franchise event brings many benefits to the table for both the franchisor and the franchisee. It’s most definitely a wonderful chance for both parties to fully explore the possibilities that are open to them. However, there’s a fine art to planning such events and maximizing their potential. Here’s how you can make sure you’re taking full advantage of yours.
Leveraging the Internet to Your Advantage
Once upon a time, face-to-face discovery events were really the only way for prospective franchisees to get all the details in regards to a given opportunity. However, now that we’re living in the age of information, people are accustomed to doing their own research.
Franchisors need to keep this in mind when deciding how much information to make available online. Ideally speaking, it should be enough to what the person’s appetite in regards to the opportunity, but not so much that they don’t feel it’s worthwhile to attend an offline franchise event where both parties can size each other up and assess the potential fit.
Know Your Ideal Candidate
Every franchisor should know what their ideal franchisee is like long before they start structuring their event. Is the person a stay-at-home parent, an independent self-starter, or someone who may be unhappy with their current occupation? What are their values like and how do those values make them a perfect fit for your brand?
Consider the person’s probable needs as far as scheduling and location when deciding when and where to hold your franchise event. It makes a huge difference as far as whether or not they’ll make the commitment to attend in the first place. You should consider making it clear that they’re welcome to bring along their spouse, their families, or their friends if they like as well. The decision to buy into a franchise is a big one that people feel more comfortable making with the support of loved ones.
Work Your Magic
Interested parties are going to come to your franchise event armed with lots of questions and concerns. Make sure you’re fully prepared to address each of the most likely ones. You’ll also want to take full advantage of the opportunity to sell your opportunity. In-person human contact is highly undervalued in this day and age, but that doesn’t make it any less powerful.
A successful event should result in both the franchisor and the franchisee feeling like the entire experience was a positive and informative one. How will you make the most of your next discovery get-together?
